Nine new home communities reinforce message
“There’s Liveability Here” slogan was featured in the web and print marketing for each of Freestone’s nine unique new home communities.
Freestone New Home Communities
PROJECT:
Integrated marketing (website + print)
MY ROLE:
Brand Strategist / UX Designer / Copywriter / Project Manager: Planned the redesign of a parent website (Freestone New Home Communities) and nine individually-branded new home community microsites. Wrote the taglines, headlines and all content for the parent website, microsites and print collateral. Final page count exceeded 100 pages.

"Designed for Liveability."
Supporting home page messaging: “Nine Freestone new home communities span the beautiful Puget Sound as far north and south as Monroe and Tumwater. They are designed to live in, be a place to spread your wings with more space, more square footage, better locations and a quality that no other builder in the same price range can touch.

"There's LIVEability at Trailside"

"Designed for LIVEABILITY"

"There's LIVEability at Cedar Downs"

"There's Liveability Here."

"Built for Liveability."
